Disney and Christian Publicists
Mark I. Pinsky at the Orlando Sentinel has put together a very thorough and balanced article regarding Disney's marketing of the Narnia movies. Unlike the Daily Telegraph article we referenced a few days ago, Pinsky's piece avoids catch-phrases in favor of real journalism. A sample:
"For its part, Disney is trying to play down the Christian marketing approach, noting that it will reach out to the science-fiction and fantasy communities, as well. 'We don't want to cater to one fan base over the other, or at the expense of another,' says Dennis Rice, Disney's senior vice president for public relations."
MORE HERE
Orlando Sentinel, 16.03.05
"For its part, Disney is trying to play down the Christian marketing approach, noting that it will reach out to the science-fiction and fantasy communities, as well. 'We don't want to cater to one fan base over the other, or at the expense of another,' says Dennis Rice, Disney's senior vice president for public relations."
MORE HERE
Orlando Sentinel, 16.03.05
posted by Greg Wright at 16.3.05
3 Comments:
On principle, I like the idea of The Lion, The Witch, and the Wardrobe being The Passion for kids, but the idea of Disney marketing that way wouldn't work. I hope the movie is a faithful screen adaptation of the book, with the theology ever present but subtle. Let Aslan work his magic in the films just like he does in the Chronicles; in an inviting, magical, compelling way... not in a ham-fisted way. As did the Lamb, so should the Lion.
"I like the idea of The Lion, The Witch, and the Wardrobe being The Passion for kids, but the idea of Disney marketing that way wouldn't work."
Yes--the Daily Telegraph accurately described what LWW is, but not how it's being marketed.
They're not trying to hide the Christian themes -- they're just downplaying that angle to the secular audience, just as they're playing it up to the Christian audience (hence your church's access to the movie prior to its formal opening). So it's just Big Business as usual: precisely what we should expect.
Thanks for reading!
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