Narnia Misrepresented

The Telegraph is running a very slanted and misrepresentative article regarding Disney's marketing strategy for The Lion, the Witch and the Wardrobe. Basically, the article's authors are taking facts about a recent Disney marketing event (see our comments HERE) and twisting them to suit their own ends. The facts: yes, Disney (among other studios) has indeed learned some lessons from Mel Gibson's marketing strategy for The Passion of the Christ; and yes, Disney (and other studios, most notably New Line Cinema) does indeed employ publicists to promote their films to Christian publications and audiences; and yes, it would be silly of them not to.

The Telegraph's conclusion? That Disney is marketing Narnia as "The Passion for kids." Bogus. Totally bogus and silly. Naturally, Disney and Motive Marketing declined to comment when contacted.

Our contacts who were at the Disney event put together by Motive Marketing in no way characterized Disney's (or Motive's) angle as "The Passion for kids."

The storm is already brewing...

MORE HERE
The Telegraph, 06.03.05