Narnia Publishing Blitz Begins
As with the Lord of the Rings movies, the upcoming Disney/Walden release of The Lion, the Witch and the Wardrobe is spawning a vast effort in the publishing industry to get a share of the marketing pie. Naturally, there's bound to be a huge spike in Narnia-related purchases by fans of C.S. Lewis' fantasy series, and publishers are no dummies.
The major push will come from Harper Collins, the UK-based publishing company that is the primary license-holder for the Narnia properties. In June, movie tie-in versions the Narnia series will be available in formats designed for both children and adults. At a recent bookseller's event, Harper Collins made a big splash for their new editions by showing the first limited screenings of footage from the upcoming movie.
Other authors and publishers are jumping on the bandwagon, too. Check your favorite bookstore, online or otherwise, for upcoming releases. Most will be available in late summer, but may be pre-ordered soon.
MORE HERE
Book Standard, 15.03.05
The major push will come from Harper Collins, the UK-based publishing company that is the primary license-holder for the Narnia properties. In June, movie tie-in versions the Narnia series will be available in formats designed for both children and adults. At a recent bookseller's event, Harper Collins made a big splash for their new editions by showing the first limited screenings of footage from the upcoming movie.
Other authors and publishers are jumping on the bandwagon, too. Check your favorite bookstore, online or otherwise, for upcoming releases. Most will be available in late summer, but may be pre-ordered soon.
MORE HERE
Book Standard, 15.03.05
posted by Greg Wright at 16.3.05
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