The Selling of Narnia Begins

My colleague Andrew Coffin at World Magazine has published an article regarding Disney's marketing of the upcoming Walden Media production of the Narnia series. Mr. Coffin says that the marketing campaign, like Mel Gibson's for The Passion, is aimed at keeping the religious community on the studio's side. Andrew and other religious press members met recently with Disney execs in Burbank.

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World Magazine, 08.02.05