Risky Narnia Business

Business Week is running a terrifically researched article on the business gamble that the upcoming Narnia film represents. It's thorough, and very educational in that it manages to see the film for what it really is: a business enterprise. And it doesn't muddy the waters by trying to overanalyze the artistic or spiritual ramifications.

So if you really want to focus on perhaps the most important secular aspect of this upcoming movie "event," this article is a good bet.

MORE HERE
Business Week, 29.10.05