First Public Screening

On the evening of August 31, Disney hosted the first public test screening of The Lion, the Witch and the Wardrobe. The print screened was a rough cut that was only partially scored and had a great deal of CGI effects yet to be completed. Selected members of the audience were then included in a panel discussion of reactions for the director and dozens of studio marketing types present. Box Office Mojo and Ain't It Cool News are hosting anonymous reviews of the screening.

Bear in mind that these early cuts of movies rarely contain the same footage as the finished product—and the studios conducting these screenings are specifically looking for audience feedback in order to aid the final decision-making process as they tweak the final cut into shape. So unless you want to have your opinion of the movie unduly influenced more than three months before the movie actually opens, you might want to skip these reviews. They likely tell you way more than you want to know.

But the lesson is this: start looking for local screening announcements now if you want a sneak peek. The wheels are in motion.

(Sorry about the broken links for the last couple of days...)

MORE HERE and HERE
Ain't It Cool News & Box Office Mojo, 01.09.05