The Mission America Coalition is coordinating a series of "Narnia Sneak Peek" events this September and October, which will offer church groups an early look at some of the upcoming movie's footage. This appears to be, yet again, a tie-in with the publicists at Motive Marketing, the folks credited with the successful marketing campaign for
The Passion of the Christ. MAC joins the Ground Force Network and others as part of the grass-roots mobilization effort to support the movie's opening.
What's at stake? The future of the Narnia series, apparently. Sources connected with Ground Force Network say that Disney and Douglas Gresham are very concerned about boxoffice figures for the first Narnia movie, which needs to be monumentally successful in order to warrant backing of productions for the remaining six books in the
Chronicles. (UPDATE: while this assertion may be true enough, the Ground Force Network has
not had any such communication from Disney or Mr. Gresham. This information was apparently the result of some misunderstanding.
GW, 8/23/05)
Check out the link below if your church is interested in hosting of these Sneak Peek events.
MORE HEREMission America Coalition, 09.08.05