Grassroots Narnia Marketing

Our colleagues Peter Chattaway and Jeffrey Overstreet have reported that a grassroots volunteer organization is partnering with promotional marketeers to push this winter's Narnia film, due out from Disney and Walden Media.

Okay, this is all still marketing; but the twist is this: these folks want to get YOU involved, and you get to be a production "insider" in return. They'll call you a "Narniac."

Check out the link for the full story and links to more details.

MORE HERE
Christianity Today, 13.06.05