Disney Rethinks Family Film Strategy
"The studio faltered this year with costly and darker flops like The Alamo and Hidalgo, both from its Touchstone imprint. Now the company, based in Burbank, Calif., is planning to focus more on live-action films from the Walt Disney label, less brutal movies like Mr. Bruckheimer's surprise 2003 hit Pirates of the Caribbean: The Curse of the Black Pearl and the fantasy epic The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which is expected late next year.
"The incentives are clear. Films rated PG and PG-13 (parental guidance suggested and parents strongly cautioned) drew 75 percent to 90 percent of the domestic box office, compared with 10 percent or less for G-rated, or family, films, among the 20 highest-grossing movies for each of the last four years, according to the Motion Picture Association of America..."
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New York Times, 19.10.04
"The incentives are clear. Films rated PG and PG-13 (parental guidance suggested and parents strongly cautioned) drew 75 percent to 90 percent of the domestic box office, compared with 10 percent or less for G-rated, or family, films, among the 20 highest-grossing movies for each of the last four years, according to the Motion Picture Association of America..."
You'll need to register at nytimes.com to read the rest, but it's free. And it's a good article.
MORE HERE
New York Times, 19.10.04
posted by Greg Wright at 18.10.04
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